Founded in 1979, Diana Ferrari has progressed from a small leather shoe making factory to an iconic Australian brand. Our reputation has been built on providing quality products that are both fashionable and feminine.
As a business, we have remained committed to evolving our product portfolio in line with the needs of our customers.
In 1983 Supersoft by Diana Ferrari was introduced as a comfort footwear brand to meet the needs of your everyday lifestyle. Today, Supersoft by Diana Ferrari is one of Australia's leading and most trusted comfort brands. It continues to build upon its already envious state as a market leader, pioneering new comfort technology and product designs.